In the past, Reka operated three different B2B portals through which companies could order Reka money for their employees. This not only made it difficult to maintain a consistent customer view, but also to address different customer segments effectively. Together with Netrics, Reka therefore developed a unified, modern B2B portal that integrates seamlessly into Reka’s existing system landscape.
The new portal provides companies with full transparency over their contracts and enables simple, centralised administration of their entire Reka account. Thanks to extensive self-service options, companies can not only order Reka money easily, but also adjust contract data, manage employees and view invoices with ease. An intuitive dashboard after login provides orientation and also serves as an effective communication channel for Reka to share relevant updates.
With the new platform, Reka has digitised core processes and significantly increased internal efficiency. At the same time, the portal lays the foundation for reaching customer groups that are difficult to acquire through traditional sales channels. The upstream digital onboarding process (offer calculation and contract signing) also opens up new opportunities for customer acquisition and, in combination with the portal, supports targeted upselling.